Facebook Ups Ad Features, More Controls For AdvertisersOver the next month, Facebook plans to add new features to its “dynamic” product ads, including cross-selling abilities and Audience Network availability.“We’re expanding the capabilities [of dynamic products ads] to also help [advertisers] send targeted product ads outside of Facebook, as well as suggest related products that people might be interested in,” said Kelly Graziadei, director of ads product marketing.Since its debut earlier this year, the dynamic product ads feature has let businesses show related products to Facebook users after they viewed a particular item, or added it to their shopping cart.In addition, businesses will soon be able to show products to users who have purchased … Read the full story by Gavin O’Malley |
The Resurgence of QR Codes: Why They Are Still Important Today
In recent years, QR codes have made a comeback in a big way. Originally created in the 90s for tracking parts in vehicle manufacturing, QR codes have evolved into a versatile tool used in various industries. Despite being around for decades, QR codes are still...
