You Might Ask Yourself What is Inbound Marketing...

Inbound marketing is a unique and highly effective marketing method that leverages personalized content and focuses on attracting visitors to your company and converting those visitors into loyal customers. The innovative nature of inbound marketing aligns the content that your company produces with your ideal customers’ interests, and enables the customer to be more empowered during the buying process.

Capture Leads

When people visit your website you must engage them.  We build mechanisms that engage your visitor and ask for their email.

Engagement Automation

After capturing a lead we build an automated process of sending engaging emails to turn leads into clients!

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Content Is King

Content quality is one of the must important elements of marketing.  We craft engaging content that keeps clients coming back.

Search Engine Optimization

We can help your website get recognized by google and other search engines so your clients can easily find you.

Pay Per Click Campaigns

PPC is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked.

E-Mail Marketing

We manage email marketing.  We craft, send, and analyze.  Then we revise and re-strategize and start the whole process again.

SEARCH ENGINE OPTIMIZATION (SEO)

To get people to your website you need a SEO strategy.
75% Don’t Scroll Beyond Page One
Consider the following statistics: Search engines like Google and Yahoo are now influencing up to 88% of business purchase decisions. Further, over 80% of internet users are typing search phrases into search engines, and they will either find you, or your competitor. At least 75% of users don’t bother looking past page one.
Statistics such as these are not myths: If you’re not ranked within the first two pages you are losing out on over 50% of the traffic and potential new business. To grow your website, you need search engine marketing expertise to get your website to the top of rankings in search engines.

PAY PER CLICK (PPC)

What is Pay Per Click?  This is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked within a search engine. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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PAY PER CLICK - PPC

A normal click through rate (when a visitor clicks on your PPC ad and goes to your website) for PPC advertising is around 2% but the return on investment (ROI) will vary based on your business. As an example, let’s say you receive 100 clicks a day and each click is $0.20. This means that your total cost for these clicks is $20. If you make $5 on each product you sell, you only need to have 4 of those clicks convert to a sale in order to break even.

CONTENT IS KING...AT PAEL DIGITAL MARKETING WE HAVE CREATIVE COPYWRITERS

Great content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content.  What complements great content is design, graphics, photography, and video to achieve the purpose of getting visitors to do what you desire them to do.

Effective copywriting begins with solid research.  At Pael Digital Marketing we research your industry and competitors to get an understanding of how to approach the best solution in copywriting.  Then, we begin to build a strategy for creating content that is effective and compelling.

DIGITAL MARKETING STRATEGY

Within our marketing strategy we take a unique approach in crafting the perfect digital marketing solutions for your business:
First, we analyze your digital assets.
Second, we analyze your industry.
Third, Meet with you and understand your company, its purpose, direction, and goals.
Last, we craft a marketing solution the best fits your needs. We use a combination of these great marketing tools to develop the most effective, measurable marketing campaigns designed to give the highest return on your investments.

Our Office

We believe that digital technology used in marketing is necessary to be successful in business today.  We bring order to the complexities of these technologies and help you understand them and how it can benefit your business.

Our Services

Call For Your Free Digital Health Score Today:

(915) 206-2566

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